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Game Rules

Cherry Love

5-Reel, 30-Line Slot15 Free Games with Wins Multiplied by X2!

The objective of playing Cherry Love online slot is to spin the reels and land matching symbols on the paylines. The slot also features a Free Games Bonus and Gamble Feature that can help boost your winnings. Cherry Love is becoming a player favourite like other internet games such as online roulette and blackjack.

How to Play:

  • Start by selecting the Click to Change button to set the Coin Value.
  • Each click on the Bet Per Line button will add another coin to the Line Bet, up to a maximum of 10 coins. If you want to bet any more, you must increase the Coin Value again.
  • Finally, click the Lines button to set the number of paylines for the spin. You can play a maximum of 30 paylines per spin. Paylines can also be selected by clicking on one of the numbers on the sides of the reels. Please be aware that selecting a number will activate all paylines numerically below it. For example, choosing 25 will also activate paylines 1-24.
  • The Total Bet is calculated as Line Bet x Number of Paylines.
  • When you have set your bet, click on Spin to play the game. You can also spin the reels using the Bet Max button; this plays the game at the maximum of 30 paylines.
  • You can set a number of spins to be played through automatically using Auto Play. Click on the +/- buttons to set the desired number of Auto Spins and then click Auto Start. The slot will play automatically, only pausing if Free Games are awarded or you select Stop.
  • A winning combination will be clearly shown on the reels after a spin. The total amount won will be shown in the Win Field.
  • All possible payouts are shown on the Paytable, which can be accessed by clicking the Info button on the bottom left of the screen. Line Win = Payout x Line Bet. Scatter Win = Payout x Total Bet.
  • After any winning spin the Gamble button will flash. Select it to try to double up your winnings. This will be explained in a section below.

Info Pages:

Clicking Info opens the Cherry Love slot Info Pages, which includes information on all payouts. Use the arrows on the bottom right of the screen to move through the pages. Click on Back to return to the reels. The Info Pages are shown below:

Paytable – this page shows all possible payouts for winning combinations. Click on Show Paylines on the bottom of the screen to load a graphic showing where all 30 paylines appear on the reels.

Free Games – this page describes the rules and special features of Free Games.

Gamble – this page describes the rules of the Gamble Feature.


Paylines are the directions that matching symbols must follow across the reels to achieve Line Wins. Only active paylines (the ones that you bet on) can record Line Wins.

Please note that there is a difference between the Line Bet and the Total Bet. The Line Bet is the wager on each individual payline. The Total Bet is the wager on all paylines.

About Payouts:

The payouts for every winning combination are displayed on the Paytable. Every Line Win must start on Reel 1, and be in a consecutive chain of at least three symbols on a payline.

Only the highest winning combination is paid on each payline. Multiple wins (on different paylines) are added together and paid as a total win.

Wild Symbol:

The Wild Symbol appears on Reels 2, 3 and 4 only. It can substitute for all other symbols, except Scatter, to form Line Wins.

If the Wild Symbol does take part in a Line Win, it will expand to fill the entire reel. Therefore new winning combinations can be calculated with the extra Wild positions.

Scatter Symbol:

The Scatter Symbols do not need to fall on paylines to be active in the game. If two or more Scatter Symbols fall in any position on the reels, you will win a payout (calculated x the Total Bet).

Free Games Bonus:

If three or more Scatter Symbols fall in any position on the reels after a spin, you will be awarded a payout and 15 Free Games.The Free Games Bonus works as follows:

  • Select Click to Continue to begin the Free Games Bonus.
  • You are initially awarded 15 Free Games with a Wild Reel and 2x Win Multiplier.
  • The Free Games will play through automatically. The total win will be shown in the Free Games Win Field.
  • For each spin, the Wild Symbol will cover one of Reels 2, 3 or 4. The first spin will have Reel 2 as Wild, the second spin Reel 3 and so on.
  • All wins achieved in Free Games will be doubled.
  • Free Games can be retriggered in the same manner as the base game. You will be awarded an extra 15 Free Games to your total remaining Free Games. The Multiplier stays the same.
  • Free Games are played at the same Line Bet and paylines as the triggering spin.
  • When all Free Games have been played, a summary screen will appear detailing the total win from Free Games and the triggering spin.
  • Select Continue to return to the main game.

Gamble Feature:

The Gamble button will flash after any wining spin in the main game, providing it does not exceed the Gamble Feature Limit. Selecting Gamble will give you the opportunity to double up your winnings. It works as follows:

  • Select Gamble after a winning spin.
  • A new screen will be launched. The objective of the Gamble Feature is to guess whether the next drawn card from the deck will be Red or Black.
  • A correct choice will double your winnings. You can then Double again or Collect your winnings and return to the main game.
  • An incorrect choice will forfeit your winnings and end the Gamble Feature.
  • If successful in your picks, you can continue to double up your winnings until you reach the Gamble Feature Limit. This information is displayed on the Gamble Info Page.

Return to Player:

The theoretical RTP (Return to Player) for Cherry Love online slot is 94.09%.


The following buttons are used to control the slot:

Click to Change – select this to set the Coin Value.

Info – select this to open the Info Pages, which includes information on payouts.

Auto Start – select this to begin playing in Auto Start Mode. This button will change to Stop when Auto Start is active.

+/- Auto Start – use these buttons to set the number of Auto Spins you wish to play.

Lines – select this to set the number of paylines for the spin.

Bet Per Line – select this to add another coin to the Line Bet.

Bet Max – select this to spin the reels at the maximum number of paylines (30) for your chosen Line Bet.

Spin – select this to spin the reels at the current bet.

Gamble – select this to enter the Gamble Feature where you can double up your winnings.

Casino Toolbar:

The Casino Toolbar contains the following tools and displays:

Game Balance – this display shows your current available balance at William Hill Casino.

Cashier – this is the main banking menu at the casino. Select it to make deposits and withdrawals, as well as access further banking options.

Play for Real Money – this icon will only appear when you are playing in Fun Mode. Select it to play Cherry Love slot for real money at William Hill Casino.

Menu – select this button to open the following tools:

  • History – select to view the outcome of recent spins.
  • Options – select to adjust game settings, including audio.
  • Help – select to load these info pages.
  • Online support – select to contact online customer support.

Close – select this to close the current game tab and return to the casino lobby.

Quick Deposit – select this to make a fast deposit without opening the Cashier menu. This option may appear in a pop up window once per session if your balance is low.

Gadget Bar – select this to access casino mini games, or find information on bonuses and casino promotions. When it is enabled, the Gadget Bar Menu will appear on the right of your screen.

Note on Disconnections:

If you lose connection to the internet in the middle of spin in the main game, that spin will be completed. You can view the outcome by accessing History when you reconnect to the internet.

If you lose connection to the internet when playing Free Games, you will be automatically redirected back to Cherry Love slot when you log into the casino again. You will be able to continue playing Free Games from where you left off.

If you lose connection to the internet when playing the Gamble Feature, your winnings will be automatically collected.

If you lose connection to the internet when playing in Auto Start Mode, the next scheduled spin (but no further spins) will be completed. You can view the outcome of that spin by accessing History once you have reconnected to the internet.

Note on Malfunctions:

Malfunctions void all bets, with the stake returned to the player.